GROUPHASE

Advertising platform

An in-house platform built on the Google Ads API

GROUPHASE LIMITED is a diversified company; its mobile apps division builds, publishes and advertises its own Android and iOS applications. To run that advertising at scale, the division operates an internal platform that integrates directly with the Google Ads API. The platform is used exclusively by GROUPHASE employees to manage and report on the App (UAC) campaigns for the apps we own, all under our single manager account (159-771-5143). It is not sold, licensed or exposed to third parties.

What the platform does

Four internal modules

📊

Reporting & Analytics

Scheduled pulls of campaign, ad group and asset metrics into our internal dashboards via GoogleAdsService.SearchStream using GAQL.

💸

Budget & Bid Automation

Rule-based daily budget pacing across our App campaigns through CampaignBudgetService, keeping spend aligned with targets.

🎨

Asset Management

Centralised upload and rotation of image, text and video creatives through AssetService and CampaignAssetService.

⚙️

Campaign Management

Status, structure and account housekeeping for our own managed App campaigns via CampaignService.

Inside the platform

One internal dashboard for every owned campaign

Our marketing team works from a single internal dashboard that reads live performance through the Google Ads API and writes back budget and asset changes. Engineers maintain the integration; marketers and analysts use it day to day. Every number shown is pulled programmatically rather than copied by hand from the Google Ads interface.

Used by internal employees only · own app portfolio

How it uses the Google Ads API

Specific services and operations

  • ▹GoogleAdsService.SearchStream — read campaign / ad group / asset metrics via GAQL
  • ▹CustomerService.ListAccessibleCustomers — discover owned accounts under the MCC
  • ▹CampaignBudgetService.MutateCampaignBudgets — daily budget pacing
  • ▹CampaignService.MutateCampaigns — App campaign status and structure
  • ▹AssetService.MutateAssets — upload creative assets
  • ▹CampaignAssetService.MutateCampaignAssets — link and rotate assets

Questions about how we use the API?

Our API contact is monitored by the team that operates the platform.

Email api@grouphase.tech

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