We build, publish and scale mobile apps.

Our engineers use the Google Ads API to automate the repetitive parts of running App (UAC) campaigns: pulling performance data, syncing creative assets and keeping budgets aligned with targets across every application in our portfolio. By programmatically reading and writing through the Google Ads API, our marketing team spends less time in spreadsheets and more time on strategy and creative.

The platform is organised into four internal modules:

• ▹Reporting & Analytics. Scheduled pulls of campaign, ad group and asset metrics for our internal dashboards via GoogleAdsService.SearchStream (GAQL).
• ▹Budget & Bid Automation. Rule-based budget pacing across our App campaigns using CampaignBudgetService.
• ▹Asset Management. Centralised upload and rotation of images, text and video creatives through AssetService and CampaignAssetService.
• ▹Campaign Management. Status, structure and account housekeeping for our own managed accounts.

Used by internal employees only · own app portfolio

See the advertising platform in detail →  ·  Security & Data

# Example: read App campaign performance
# via the Google Ads API (GAQL)
SELECT
  campaign.name,
  metrics.impressions,
  metrics.installs,
  metrics.cost_micros
FROM campaign
WHERE campaign.advertising_channel_type = 'MULTI_CHANNEL'
  AND segments.date DURING LAST_30_DAYS
ORDER BY metrics.cost_micros DESC

# Service: GoogleAdsService.SearchStream